Massimo Dutti pays special tribute to work done by hand through three unique and creative experiences,
which will bring us closer to this manual work and giving new life to the brand’s packaging, turning basic elements such as silk paper and boxes into exclusive craft creations.
introduction by the Firm.
“. Nature is often referenced in the work of Montserrat Salvat. Her projects are always within the framework of sustainability and environmental ethics. In her latest collaboration with Massimo Dutti, Montserrat Salvat gives new life to the silk paper of her special gift packaging … “
firsts of all I decided how to reinterpret and which materials I prefer to customize the wrapping and packaging of Dutti Online orders and how to perform the occasion in order to express all the important stuffs I had in MIND. My innermost and almost the prime value of my Live …
I feel so honored & it is been a Pleasure for me to take part in this Precious M e s s a g e I trust transmits & emphasizes the Values I defend so much and that @massimodutti maintains in its Soul by giving us the opportunity to perform a new L i f E for the online orders packaging during this Holidays
These special P i e c e S of art created for the firm, express the intention & confidence, the commitment and the Action by themselves. Sustainability & Love for Our mother EARTH.
On this occasion, my inked strokes on the cardboard and the watercolor tuning the mini white robe bags from the Perfumes collection are inspired on the Natural Flow of leaves and petals , the MoveMent of Air & treasures of a VeileD veil of the SievE from HeavEn and walk together through this Atmosphere with some exclusive interpretations on each packaging support such as silken tissue paper, natural pigments and Flowers in nature Deco by @martasmth , @tallersilvestre_official and @alblancatelier .
here below some of Making OFF
to continue I just Want to introduce the Final MOVIE art ( Short Film ) within the context of UPCYCLING & ARTS project, which is included in the Social Media PAPER mag of Dutti with Number 72.
Complete project and final arts _ PAPER n . 72 from @MassimDutti