The new Valentino fragrance Born in Roma is the starting point of my creation.
This time, the project revolves around the idea of intensity and genius.
My mood board shows a series of Valentino PINK to bring out the best of the fragrance in two or three strokes.
This illustration above is an example; one of the final series, made in watercolor inspired by the most beautiful atmosphere I have ever seen and starring VALENTINO “A Chateau”_. show. Haute Couture AW 2023-24
A place like an idea, a representation, a metaphor. Not the castle, but “A Château”.
The venue for this Valentino Haute Couture show is, for creative director Pierpaolo Piccioli, a metaphysical entity, a context that can be recontextualized. Witness to a bygone era, this space treasures the traces of the lives lived inside; A castle that was once an emblem of elitism and status can today give up its own history to recalibrate itself.
My series is made up of three themes, each prepared to represent the essence of intensity.
They would be given away for the purchase of any of the products in the collection during the 2024 Christmas Campaign.
@lorealspain – @maisonvalentino Born in Rome Intense projects
montserratsalvat.com 